With the introduction of the new real estate policy, the prices of raw materials are rising, labor costs are increasing, and loans are difficult. Many door and window enterprises are facing bankruptcy. Today, China's door and window industry has begun to develop towards product specialization and brand. The leading enterprises in the domestic door and window industry are forming, while most of the small and medium-sized enterprises are struggling. In the face of the new thinking, new mode and new trend emerging in the process of transformation and upgrading of the door and window industry, we should take a positive attitude and encourage our eyes. Whether it is the Pan home model or the cross-border joint mode, it is a beneficial exploration for the transformation and upgrading of the door and window industry and making it bigger and stronger.

Property market as a barometer of doors and windows Market

The highly dependent relationship between the door and window products and the property market determines the barometer function of the property market to the door and window marketing. Therefore, the property market is good, the marketing of doors and windows products is also good. The property market policies that have been or have been introduced in succession to release dividends are not only the "east wind" in the transformation and upgrading of door and window enterprises, but also a powerful driving force to promote the transformation and upgrading of door and window enterprises.

Recently, with the lifting of the "purchase restriction" order of real estate in some regions, the real estate market environment is expected to recover, but at the same time, the upstream and downstream industries such as doors and windows will still face shocks. However, it remains to be seen whether the upstream and downstream industries such as doors and windows can quickly benefit from it.

Industry insiders pointed out that the continuous downturn of the door and window industry is closely related to the downward range of real estate. From the economic situation, as the downstream industry of the real estate industry, the household production industry is the first to bear the impact. Therefore, the door and window enterprises are faced with the rise in manufacturing costs on one hand, and the market is entering a period of volatility. The product homogeneity competition is fierce, and the price can not be sold well, and the high salary can not be offered to solve the employment problem, and the development is in a dilemma.

Shuffle doors and windows industry to promote enterprise transformation

Industry insiders said that the domestic demand market in the second half of the year will continue the development trend of the first half of the year, the operating costs of door and window enterprises will further rise, and the efficiency will be less than that of the first half of the year.

China's door and window market is changing from oversupply to oversupply. At present, the production capacity is in excess and the industry is in a turning point. In the near future, a number of enterprises may be eliminated. If we want to seize the market opportunity in "shuffling", transformation and upgrading is the key. At present, some door and window enterprises are transforming to high-end, striving to reduce resource and energy consumption, vigorously develop high-performance new door and window products, develop door and window deep processing products, improve product added value, promote enterprise transformation and upgrading, and improve competitiveness and comprehensive level.