No matter which industry, an enterprise in the annual planning, should do the relevant market demand investigation, which is mainly reflected in the analysis of marketing data in previous years, and then find out the law, combined with the current market situation to predict the market trend in the coming year. Professionals believe that the new demand survey shows that the trend of the door and window Market in 2017 will be a process of pursuing innovation.

Consumers are increasingly demanding on quality

With the improvement of living standards, people know how to enjoy life, and the requirements of living environment are also higher and higher. Various requirements of beauty, practicality and environmental protection are put on the market, but the attention to price is relatively less important.

Nowadays, green consumption has become the mainstream concept of leading the consumption market of doors and windows, and green consumption has also brought huge green business opportunities to enterprises. Therefore, in order to meet the green consumption needs of consumers and develop high-performance and high-tech ecological door and window products, door and window enterprises should not only consider the exterior effect of interior decoration, the basic physical properties and cost of door and window products, but also hook the overall design of doors and windows with ecological environment. Environmental protection products can reduce environmental pollution and create a comfortable environment for people.

The innovation ability of domestic enterprises is still relatively weak

At present, the innovation ability of domestic door and window enterprises is in a relatively weak link, which is mainly manifested in the serious homogenization phenomenon. Everyone is wandering in an environment of "plagiarism". In our country, the homogenization phenomenon does not only appear in the door and window industry. From the initial mobile phone imitation to the current entertainment programs, more and more cottage products are produced, and the daily life is swept by homogenization. It is true that the main cause of homogenization is still low creativity and innovation level, which can not keep up with the pace of social renewal. In the process of development, doors and windows enterprises will inevitably lead to homogenization because of the high cost of innovation and the lack of original design strength.

Escalation of contradiction between demand and supply

Today's domestic market situation is that consumers' demand for product innovation is increasing, but the innovation ability of domestic enterprises can not meet this demand. The upgrading of contradictions urges enterprises to put innovation and development on the agenda. From the past experience, the most successful door and window enterprises are often based on product innovation. Enterprises take innovation as the basic strategy to achieve the growth of income, market share and customer loyalty. Industry insiders believe that in order to change the phenomenon of putting the cart before the horse "in door and window enterprises, such as" paying more attention to sales than design "," emphasizing imitation and neglecting original creation ", the boss of door and window enterprises must establish a viewpoint of" design promotes productivity ", and develop and own independent intellectual property rights from the aspects of funds, staffing, positions, treatment, or cooperation with brand design companies Door and window products.

At any time, innovation is always the ultimate way for enterprises to achieve sustainable development.